Avoca, Broccoli, Sameday, Rosie, Contour: which AI receptionist fits which size of shop

Size first, features second

Most comparisons of AI receptionists for plumbing, HVAC, and electrical shops start with feature checklists. That is the wrong place to start. The products in this space were built for very different businesses, and the biggest mistake an owner can make is buying the one built for a shop ten times his size, or one built for a dentist.

So this post sorts by size. We describe five segments of shop, say what each one actually needs from the phone, and then map five products onto them: Rosie, Contour, Sameday, Broccoli, and Avoca. Pricing is what each company has published or what has been reported publicly as of October 2026; where a vendor does not publish, we say so.

One disclosure up front: we make Contour. We have tried to be fair, and we say plainly below which shops should not buy from us.

The five segments

These are rough rules of thumb, not statistics. Revenue and headcount vary a lot by trade and by market.

Solo operator. One truck, the owner answers the phone from the truck. Revenue under roughly half a million. No office staff. The phone problem is simple: the owner is under a sink and cannot pick up.

Small shop. Two to five trucks, roughly $500K to $2M. Maybe a spouse or one part-time person in the office. The owner still takes after-hours calls personally. Scheduling lives in Google Calendar, a whiteboard, or an entry-level field service app.

Growing shop. Six to fifteen trucks, roughly $2M to $6M. One to three CSRs by day. Often on ServiceTitan or thinking about it. After-hours is an answering service or a rotating on-call phone, and nobody is happy with it.

Established shop. Fifteen to thirty trucks, roughly $5M to $15M. Three to five CSRs, a dispatcher, a manager. On ServiceTitan. The pain is overflow during surges and the cost of staffing nights and weekends.

Enterprise or roll-up. Thirty-plus trucks, multiple locations or brands, $15M and up, five or more CSRs, often private-equity owned. The phone is a department. The needs include outbound campaigns, membership sales, CSR coaching, and reporting across locations.

Rosie: the general receptionist for the smallest shops

Rosie is an AI receptionist for small businesses in any vertical: salons, law offices, contractors, anyone. Its published plans run $49, $149, and $299 per month, priced by minutes, with a free trial. Google Calendar scheduling is available on higher plans, there is a Zapier connection, and it offers website chat.

What it does not have is anything specific to the trades. There is no triage logic that knows a burst pipe from a dripping faucet, no weather thresholds, no walk-the-caller-to-the-shutoff script, and no ServiceTitan integration.

Who it fits: the solo operator, especially one whose work is scheduled rather than emergency, and who mainly wants to stop losing calls to voicemail at the lowest possible price. A handyman or a remodel-focused plumber can do well here.

Who should keep looking: anyone who dispatches emergencies at night. A general receptionist will take the message. It will not decide whether to wake you up. More in Contour vs. Rosie.

Contour: the AI dispatcher for 1 to 30 trucks

Contour is built for one thing: answering a plumbing, HVAC, or electrical shop's existing phone number the way a good dispatcher would. It triages (what, where, how bad, can you reach the shutoff), applies the owner's rules on what counts as an emergency, confirms the address is in the service area, and books the job into ServiceTitan or Google Calendar. The owner or on-call tech gets a text within about a minute of hang-up with the name, address, issue, urgency, booked time, and a link to the recording. Gas smells and anything else the owner specifies are warm-transferred to a person. Pricing is a flat monthly plan based on answered calls, month to month, with a 30-day money-back guarantee. Setup is live the same afternoon.

What it does not do: outbound calls, web chat, CSR coaching, or multi-location routing. It integrates with ServiceTitan and Google Calendar only, so a shop on Housecall Pro or Jobber cannot book into its system today.

Who it fits: the small, growing, and established segments. One truck to about thirty. The common thread is a shop whose emergency calls need real triage and whose owner wants them booked, not messaged.

Who should keep looking: shops with five or more CSRs, outbound needs, or multiple brands. That is the enterprise segment, and the three products below were built for it. Also any shop not on ServiceTitan or Google Calendar, at least until more integrations ship.

Sameday: the mid-market front office with its own phone system

Sameday describes itself as an AI front office and brings its own phone system rather than sitting on the shop's existing line. It integrates with ServiceTitan, Housecall Pro, FieldRoutes, AccuLynx, JobNimbus, and Service Fusion. It also runs campaigns and offers coaching features. Its published pricing starts at $449 per month for roughly 500 minutes and goes to $789 per month, with enterprise plans above that. The company claims more than 4 million calls answered and a 92% booking rate; those are Sameday's own figures and we have not verified them.

Who it fits: the established segment and the lower end of enterprise, particularly shops on an FSM other than ServiceTitan (Housecall Pro, Service Fusion) and shops that want the phone system replaced rather than forwarded.

Who should keep looking: small shops. At $449 to start, a two-truck plumber is paying for capacity he will not use. And shops that want to keep their existing phone setup should ask hard questions about the migration. Details in Contour vs. Sameday.

Broccoli and Avoca: the enterprise front office

These two are different companies with different products, but they serve the same buyer, so we take them together.

Broccoli sells a roster of named AI agents: an inbound CSR, outbound sales and membership agents, a speed-to-lead agent, and a QA agent that grades human CSRs. It integrates with ServiceTitan, Salesforce, AccuLynx, and Housecall Pro, and pulls from lead sources including Google Local Services Ads, Yelp, and Angi. Pricing is not published; it has been reported at roughly $950 per month for about 1,000 minutes. Its customers skew toward enterprise and private-equity roll-ups. See Contour vs. Broccoli.

Avoca positions itself as an AI front office for large service businesses, and says so directly: $3M-plus in revenue and five or more CSRs. It has a certified ServiceTitan integration and also supports Housecall Pro and FieldRoutes. Features include outbound campaigns, web chat, and CSR coaching. Pricing is not published; third-party estimates put it at roughly $1,000 per month and up. Named customers include Apex Service Partners and Authority Brands. See Contour vs. Avoca.

Who they fit: the enterprise segment. If you have a call center, a membership program to sell, and a manager whose job is CSR performance, these products are built for your problems. The QA and coaching features alone can justify the cost when you have a dozen CSRs.

Who should keep looking: anyone under about $3M. Avoca says this itself. A six-truck shop evaluating these products is paying for outbound campaigns and coaching dashboards it does not have the staff to use.

The table

	Rosie	Contour	Sameday	Broccoli	Avoca
Best-fit shop	Solo, scheduled work	1 to 30 trucks	15 to 40 trucks	30+ trucks, roll-ups	$3M+, 5+ CSRs
Trade-specific triage	No	Yes	Yes	Yes	Yes
Runs on your existing number	Yes	Yes	Own phone system	Yes	Yes
ServiceTitan	No	Yes	Yes	Yes	Yes (certified)
Google Calendar	Higher plans	Yes	Not listed	Not listed	Not listed
Housecall Pro / other FSM	No	No	Yes, several	Yes, several	Yes, several
Outbound calls	No	No	Campaigns	Yes, multiple agents	Campaigns
Web chat	Yes	No	Not primary	Not primary	Yes
CSR coaching / QA	No	No	Yes	Yes (QA agent)	Yes
Published pricing	$49 / $149 / $299 per mo	Flat monthly by answered calls, see pricing	$449 to $789 per mo, plus enterprise	Not published (reported ~$950 per mo)	Not published (estimates ~$1,000+ per mo)
Contract	Monthly	Month to month, 30-day guarantee	Not published	Not published	Not published

Where a cell says "not listed" or "not published," we could not find it on the vendor's public site as of October 2026. Check before you buy; this market moves fast.

How to decide in fifteen minutes

Answer four questions.

1. How many trucks, and how many people answer the phone by day? One truck and no office: Rosie or Contour. Two to thirty trucks and zero to five CSRs: Contour or Sameday. Five-plus CSRs: Sameday, Broccoli, or Avoca.

2. What do your emergency calls need? If a caller saying "no heat" or "water everywhere" needs to be triaged and booked tonight, you need trade-specific logic, which rules out a general receptionist. If your work is scheduled and the phone just needs answering, a general receptionist is fine and cheaper.

3. What is your scheduling system? ServiceTitan: every trade-specific product on the list works. Google Calendar: Contour or Rosie. Housecall Pro, Service Fusion, or similar: Sameday, Broccoli, or Avoca.

4. Do you need outbound, chat, or coaching? If yes, you are an enterprise buyer whether you feel like one or not. If no, do not pay for them.

Then do the arithmetic that makes any of these worth it. Lost revenue per year equals missed calls per week, times 52, times your average ticket, times the share that would have booked. Three missed calls a week, an $800 ticket, and a 60% booking share is 3 × 52 × $800 × 0.60, or $74,880 a year. Put your own numbers into the ROI calculator and compare against the monthly price of whichever product fits your row in the table. For most shops in the small and growing segments, the right product pays for itself with the first saved call of the month. The wrong product, sized for someone else's business, may never pay for itself at all.